The Longer long Tail (Record no. 16005)

MARC details
000 -LEADER
fixed length control field 00799aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2009 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 AND 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Chris
245 ## - TITLE STATEMENT
Title The Longer long Tail
Remainder of title how endless choice is creating unlimited demand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Random House Business Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xii,267p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Technological innovations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing segmentation
920 ## -
-- 15990
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The Longer long Tail : how endless choice is creating unlimited demand 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Random House Business Books, c2009. 
969 ## -
-- Books 
909 ## -
-- 17661 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17661ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 19/09/2011   658.802 AND  17661 Book

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