Current issues & research in advertising 1983 (Record no. 1596)
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| fixed length control field | 01084aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1983 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1'05 CUR |
| 245 ## - TITLE STATEMENT | |
| Title | Current issues & research in advertising 1983 |
| Statement of responsibility, etc. | edited by James H. Leigh & Claude R. Martin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Michigan |
| Name of publisher, distributor, etc. | Division of Research Graduate School of Business Aministration |
| Date of publication, distribution, etc. | 1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, : 272p. : 23cm. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising research - Periodicals |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising - United States - Periodicals |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising Comparison - Periodicals |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michigan, University, Graduate school of business administration division of research Leigh, James H. Martin, Claude R. |
| 920 ## - | |
| -- | 1595libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Current issues & research in advertising 1983 / edited by James H. Leigh & Claude R. Martin |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Michigan: Division of Research Graduate School of Business Aministration, 1983, 1983. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 5326 (Shelf) Accn No.Item StatusAdd IdLocationItem Category5326ShelfC RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 14/11/1996 | 659.1'05 CUR | 5326 | Book |