The luxury strategy (Record no. 15274)

MARC details
000 -LEADER
fixed length control field 00888aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2009 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, J.N
245 ## - TITLE STATEMENT
Title The luxury strategy
Remainder of title break the rules of marketing to build luxury brands
Statement of responsibility, etc. J N Kapferer and V. Bastien
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan page India
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent x,323p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Product management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Luxury good industry
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Luxuries-Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bastein, Vincent 
920 ## -
-- 15259
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The luxury strategy : break the rules of marketing to build luxury brands / J N Kapferer and V. Bastien 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan page India, 2009. 
969 ## -
-- Books 
909 ## -
-- 17070 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17070ShelfC18140ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/04/2010   658.8 KAP  17070 Book
        International Management Institute New Delhi International Management Institute New Delhi 04/06/2012   658.8 KAP  18140 Book

Williamson Magor Library | International Management Institute New Delhi