The luxury strategy (Record no. 15274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2009 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, J.N |
| 245 ## - TITLE STATEMENT | |
| Title | The luxury strategy |
| Remainder of title | break the rules of marketing to build luxury brands |
| Statement of responsibility, etc. | J N Kapferer and V. Bastien |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan page India |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,323p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Product management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Luxury good industry |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Luxuries-Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bastein, Vincent |
| 920 ## - | |
| -- | 15259 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | The luxury strategy : break the rules of marketing to build luxury brands / J N Kapferer and V. Bastien |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Kogan page India, 2009. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 17070 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17070ShelfC18140ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 28/04/2010 | 658.8 KAP | 17070 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 04/06/2012 | 658.8 KAP | 18140 | Book |