22 irrefutable laws of advertising (Record no. 14458)

MARC details
000 -LEADER
fixed length control field 00738aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2006 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 NEW 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Newman, Michael
245 ## - TITLE STATEMENT
Title 22 irrefutable laws of advertising
Remainder of title and when to violate them
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India (p) ltd
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,266p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales promotion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
920 ## -
-- 14443
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 22 irrefutable laws of advertising : and when to violate them 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Wiley India (p) ltd, 2006. 
969 ## -
-- Books 
909 ## -
-- 16233 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16233ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 27/08/2008   659 NEW  16233 Book

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