Sales promotion (Record no. 14453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00894aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2008 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 MUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Roddy |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion |
| Remainder of title | how to create, implement & Integrate campaigns that really work |
| Statement of responsibility, etc. | Roddy Mullin and Julian Cummins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2008 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,300p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian |
| 920 ## - | |
| -- | 14438 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Sales promotion : how to create, implement & Integrate campaigns that really work / Roddy Mullin and Julian Cummins |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Kogan Page, 2008. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 16433 (Shelf) Accn No.Item StatusAdd IdLocationItem Category16433ShelfC16434ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 26/08/2008 | 658.82 MUL | 16433 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 26/08/2008 | 658.82 MUL | 16434 | Book |