Ads to Icons (Record no. 14435)

MARC details
000 -LEADER
fixed length control field 00780aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2007 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113 SPR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Springer, Paul
245 ## - TITLE STATEMENT
Title Ads to Icons
Remainder of title how advertising succeeds in a multimedia age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan page
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xviii,379p 
500 ## - GENERAL NOTE
General note Includes bibliogrphical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising compaigns-case studies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising-Case studies
920 ## -
-- 14420
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Ads to Icons : how advertising succeeds in a multimedia age 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan page, 2007. 
969 ## -
-- Books 
909 ## -
-- 16288 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16288ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 14/08/2008   659.113 SPR  16288 Book

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