Consumer behavior (Record no. 14412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01488aam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177227543 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoyer, Wayne D. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Biztantra, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 595 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. I. An Introduction to Consumer Behavior- III. The Process of Making Decisions IV. The Consumer's Culture V. Consumer Behavior Outcomes VI. Consumer Welfare |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclnnis, Deborah J. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dasgupta, Pinaki |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Consumer behavior / Wayne D. Hoyer, Deborah J Maclnnis, Pinaki Dasgupta |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Delhi: Biztantra, 2008. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 24/07/2008 | 658.8342 HOY | 16394 | Book |