Kellogg on integrated marketing (Record no. 14363)

MARC details
000 -LEADER
fixed length control field 00774aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2003 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KEL
245 ## - TITLE STATEMENT
Title Kellogg on integrated marketing
Statement of responsibility, etc. edited by Dawn Lacobucci and Bobby Calder
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxi,314p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Integrated marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lacobucci, Dawn(ed) Calder, Bobby(ed) 
920 ## -
-- 14348
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Kellogg on integrated marketing / edited by Dawn Lacobucci and Bobby Calder 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Wiley India, 2003. 
969 ## -
-- Books 
909 ## -
-- 16223 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16223ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 26/06/2008   658.8 KEL 16223 Book

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