Marketing communications management (Record no. 14347)

MARC details
000 -LEADER
fixed length control field 00746aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2007 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 COP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Copley, Paul
245 ## - TITLE STATEMENT
Title Marketing communications management
Remainder of title concepts adn practices
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New delhi
Name of publisher, distributor, etc. Elsevier India pvt ltd
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiv,441p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing communication
920 ## -
-- 14332
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing communications management : concepts adn practices 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New delhi: Elsevier India pvt ltd, 2007. 
969 ## -
-- Books 
909 ## -
-- 16243 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16243ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/06/2008   658.802 COP  16243 Book

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