Branding for dummies (Record no. 13881)

MARC details
000 -LEADER
fixed length control field 00789aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2007 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chiaravalle, Bill
245 ## - TITLE STATEMENT
Title Branding for dummies
Statement of responsibility, etc. by Bill Chiaravalle and Barbara Findlay Schenck
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Wiley publishing inc
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xviii,364p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schenck, Barbara Findlay 
920 ## -
-- 13866
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Wiley publishing, inc, 2007. 
969 ## -
-- Books 
909 ## -
-- 15805 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15805ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 05/08/2007   658.827 CHI  15805 Book

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