Guerrilla marketing research (Record no. 13553)

MARC details
000 -LEADER
fixed length control field 00806aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213722.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2007 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 KAD 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaden, Robert J
245 ## - TITLE STATEMENT
Title Guerrilla marketing research
Remainder of title marketing research techniques that can help any business make more money
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 232p : index : including 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element small business- management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
920 ## -
-- 13539
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Guerrilla marketing research : marketing research techniques that can help any business make more money 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2007. 
969 ## -
-- Books 
909 ## -
-- 15555 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15555ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 17/03/2007   658.83 KAD  15555 Book

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