Marketing management (Record no. 13312)

MARC details
000 -LEADER
fixed length control field 00834aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2005 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 LAL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title text and cases
Statement of responsibility, etc. rajiv Lal, John A. Quelch, V.Kasturi Rangan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mcgraw-Hill publishing company ltd
Date of publication, distribution, etc. 2005
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A Rangan, V. Kasturi 
920 ## -
-- 13298
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing management : text and cases / rajiv Lal, John A. Quelch, V.Kasturi Rangan 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Tata Mcgraw-Hill publishing company ltd, 2005. 
969 ## -
-- Books 
909 ## -
-- 15402 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15402ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 31/01/2007   658.802 LAL  15402 Book

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