A reader in marketing communications (Record no. 13193)

MARC details
000 -LEADER
fixed length control field 00738aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2005 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 REA
245 ## - TITLE STATEMENT
Title A reader in marketing communications
Statement of responsibility, etc. edited by Philip J Kitchen...[et al]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xviii, : 273p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J 
920 ## -
-- 13179
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a A reader in marketing communications / edited by Philip J Kitchen...[et al] 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Routledge, 2005. 
969 ## -
-- Books 
909 ## -
-- 15140 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15140ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 30/01/2007   658.802 REA 15140 Book

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