Innovative marketing communications (Record no. 12905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b7006 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 394.2068 MAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterman, Guy |
| 245 ## - TITLE STATEMENT | |
| Title | Innovative marketing communications |
| Remainder of title | strategies for the events industry |
| Statement of responsibility, etc. | Guy Masterman, Emma H. Wood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam |
| Name of publisher, distributor, etc. | Elsevier Butterworth-Heinemann |
| Date of publication, distribution, etc. | 7006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,322p |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | Event management series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Speical events-marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Special events management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Emma H |
| 920 ## - | |
| -- | 12891 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Amsterdam: Elsevier Butterworth-Heinemann, 7006. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 14896 (Shelf) Accn No.Item StatusAdd IdLocationItem Category14896ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 25/07/2006 | 394.2068 MAS | 14896 | Book |