Marketing management and strategy (Record no. 12719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien,Gary L |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and strategy |
| Remainder of title | Marketing engineering application |
| Statement of responsibility, etc. | Gary L Lilien and Arvind Rangaswamy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 2003 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, : 5f3p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing Engineering |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind |
| 920 ## - | |
| -- | 12707 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing management and strategy : Marketing engineering application / Gary L Lilien and Arvind Rangaswamy |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: Prentice-Hall, 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 14839 (Shelf) Accn No.Item StatusAdd IdLocationItem Category14839ShelfCG2807ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 04/04/2006 | 658.802 LIL | 14839 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 04/07/2012 | 658.802 LIL | G2807 | Book |