Marketing management (Record no. 12575)

MARC details
000 -LEADER
fixed length control field 00828aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2005 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MAR
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title A strategic decision-making approach
Statement of responsibility, etc. John W Mullins...[et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2005
250 ## - EDITION STATEMENT
Edition statement 5th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, : 520p. 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation McGraw-Hill/Irwin series in marketing 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W 
920 ## -
-- 12563
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing management : A strategic decision-making approach / John W Mullins...[et al.] 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Boston: McGraw-Hill/Irwin, 2005. 
969 ## -
-- Books 
909 ## -
-- 14584 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category14584ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 12/01/2006   658.802 MAR 14584 Book

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