The brand marketing book (Record no. 11503)

MARC details
000 -LEADER
fixed length control field 00793aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213648.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MAR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marconi, Joe
245 ## - TITLE STATEMENT
Title The brand marketing book
Remainder of title creating, managing and extending the value of your brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. NTC business books
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xv,247p 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation American Marketing Association 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products-Marketing
920 ## -
-- 11492
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The brand marketing book : creating, managing and extending the value of your brand 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Illinois: NTC business books, 2001. 
969 ## -
-- Books 
909 ## -
-- 13577 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13577ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 18/11/2004   658.827 MAR  13577 Book

Williamson Magor Library | International Management Institute New Delhi