Successful marketing communications (Record no. 11500)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00868aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2001 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ACE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ace, Cathy |
| 245 ## - TITLE STATEMENT | |
| Title | Successful marketing communications |
| Remainder of title | a practical guide to planning and implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,210p |
| 500 ## - GENERAL NOTE | |
| General note | The chartered Institute of Marketing/Butterworth-Heinemann markeitng series |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CIM |
| 920 ## - | |
| -- | 11489 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Successful marketing communications : a practical guide to planning and implementation |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Oxford: Butterworth-Heinemann, 2001. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 13580 (Shelf) Accn No.Item StatusAdd IdLocationItem Category13580ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 18/11/2004 | 658.8 ACE | 13580 | Book |