Successful marketing strategy for high-Tech firms (Record no. 11494)

MARC details
000 -LEADER
fixed length control field 00784aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2004 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 VIA 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Viardot, Eric
245 ## - TITLE STATEMENT
Title Successful marketing strategy for high-Tech firms
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Artech House
Date of publication, distribution, etc. 2004
250 ## - EDITION STATEMENT
Edition statement 3rd ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xvi,304p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Technological innovations-Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element High technology-Marketing
920 ## -
-- 11483
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Successful marketing strategy for high-Tech firms 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Boston: Artech House, 2004. 
969 ## -
-- Books 
909 ## -
-- 13557 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13557ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 17/11/2004   658.8 VIA  13557 Book

Williamson Magor Library | International Management Institute New Delhi