The brand management checklist (Record no. 11452)

MARC details
000 -LEADER
fixed length control field 00751aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2004 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 VAN 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VanAuken, Brad
245 ## - TITLE STATEMENT
Title The brand management checklist
Remainder of title proven tools & techniques for creating winning brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xv, : 316p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
920 ## -
-- 11441
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The brand management checklist : proven tools & techniques for creating winning brands 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan Page India, 2004. 
969 ## -
-- Books 
909 ## -
-- 13538 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13538ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 15/10/2004   658.827 VAN  13538 Book

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