Buzz (Record no. 11400)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00919aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 SAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salzman, Marian |
| 245 ## - TITLE STATEMENT | |
| Title | Buzz |
| Remainder of title | harness the power of influence and create demand |
| Statement of responsibility, etc. | Marian Salzman, Ira Matathia, Ann O'Reilly |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, : 246p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand loyalty-Buzz |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Viral marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Buzz- marketing campaigns |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brands |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matathia, Ira O'Reilly, Ann |
| 920 ## - | |
| -- | 11389libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: John Wiley & Sons, 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 13231 (Shelf) Accn No.Item StatusAdd IdLocationItem Category13231ShelfC RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 13/10/2004 | 658.872 SAL | 13231 | Book |