Inclusive branding (Record no. 11386)

MARC details
000 -LEADER
fixed length control field 00824aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SCH 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schmidt, Klaus
245 ## - TITLE STATEMENT
Title Inclusive branding
Remainder of title the why and how of a holistic approach to brands
Statement of responsibility, etc. Klaus Schmidt and Chris Ludlow
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 210p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding-holistic approach
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ludlow, Chris 
920 ## -
-- 11375
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: Palgrave Macmillan, 2002. 
969 ## -
-- Books 
909 ## -
-- 13062 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13062ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 13/10/2004   658.827 SCH  13062 Book

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