The future of advertising (Record no. 11342)

MARC details
000 -LEADER
fixed length control field 00748aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2003 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cappo, Joe
245 ## - TITLE STATEMENT
Title The future of advertising
Remainder of title new media, new chients, new consumer in the post-television age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Mcgraw-Hill
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xi,260p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising-United states
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
920 ## -
-- 11331
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The future of advertising : new media, new chients, new consumer in the post-television age 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Chicago: Mcgraw-Hill, 2003. 
969 ## -
-- Books 
909 ## -
-- 13229 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13229ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 12/10/2004   659.1 CAP  13229 Book

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