A branded world (Record no. 11005)

MARC details
000 -LEADER
fixed length control field 00797aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213640.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1960 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 LEV 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levine, Michael
245 ## - TITLE STATEMENT
Title A branded world
Remainder of title adventures in public relations and the creation of superbrands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. John Wiley & sons inc xip
Date of publication, distribution, etc. 1960
500 ## - GENERAL NOTE
General note Includes bibliographical refernces and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Successful E-branding
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding
920 ## -
-- 10994
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a A branded world : adventures in public relations and the creation of superbrands 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: John Wiley & sons, inc, xi,260p. 
969 ## -
-- Books 
909 ## -
-- 13086 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13086ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 20/04/2004   658.827 LEV  13086 Book

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