Strategic marketing problems (Record no. 10819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2004 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KER(Ref.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing problems |
| Remainder of title | cases and comments |
| Statement of responsibility, etc. | Roger A Kerin, Robert A Peterson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2004 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, : 696p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing-Management-case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing-Decision making-case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A |
| 920 ## - | |
| -- | 10808 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Strategic marketing problems : cases and comments / Roger A Kerin, Robert A Peterson |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: Pearson Education, 2004. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12925 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12925ShelfC12926ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 23/02/2004 | 658.802 KER(Ref.) | 12925 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 23/02/2004 | 658.802 KER(Ref.) | 12926 | Book |