Total relationship marketing (Record no. 10532)

MARC details
000 -LEADER
fixed length control field 00687aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213632.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 GUM 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gummesson, Evert
245 ## - TITLE STATEMENT
Title Total relationship marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth Heinemann
Date of publication, distribution, etc. 2002
250 ## - EDITION STATEMENT
Edition statement 2nd ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 350p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Customer relations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Relationship marketing
920 ## -
-- 10522
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Total relationship marketing 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Oxford: Butterworth, Heinemann, 2002. 
969 ## -
-- Books 
909 ## -
-- 12687 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12687ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 01/11/2003   658.812 GUM  12687 Book

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