Truth, lies, and advertising (Record no. 10500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1998 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steel, Jon |
| 245 ## - TITLE STATEMENT | |
| Title | Truth, lies, and advertising |
| Remainder of title | the art of account planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, : 298p. |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | Adweek books |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising agencies-Customer services-U.S. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising-United States |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising campaigns-United States-Planning |
| 920 ## - | |
| -- | 10490 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Truth, lies, and advertising : the art of account planning |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: John Wiley & Sons, 1998. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12722 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12722ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 01/11/2003 | 659.111 STE | 12722 | Book |