Consumer behavior and marketing strategy (Record no. 10445)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00837aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy |
| Statement of responsibility, etc. | by J Paul Peter and Jerry C LOlson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2003 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, : 582p. |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | McGraw-Hill/Irwin series in marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C |
| 920 ## - | |
| -- | 10435 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Consumer behavior and marketing strategy / by J Paul Peter and Jerry C LOlson |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Boston: McGraw-Hill, 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12704 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12704ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 07/10/2003 | 658.8342 PET | 12704 | Book |