Marketing management (Record no. 10257)

MARC details
000 -LEADER
fixed length control field 00863aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2000 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 AAK 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker,Jennifer
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title stanford graduate school of business
Statement of responsibility, etc. selected by Jennifer Aaker, Jim Lattin, Itamar Simonson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson education company
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 370p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lattin, Jim Simonson, Itamar 
920 ## -
-- 10247
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing management : stanford graduate school of business / selected by Jennifer Aaker, Jim Lattin, Itamar Simonson 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Pearson education company, 2000. 
969 ## -
-- Books 
909 ## -
-- 11839 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11839ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 18/07/2003   658.8 AAK  11839 Book

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