Reinventing the brand (Record no. 10128)

MARC details
000 -LEADER
fixed length control field 00811aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title Reinventing the brand
Remainder of title can top brands survive the new market realities?
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent vi, : 234p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products-Management
920 ## -
-- 10118
904 ## - LOCAL DATA ELEMENT D, LDD (RLIN)
a reinventing the brand: can top brand 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Reinventing the brand : can top brands survive the new market realities? 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2001. 
969 ## -
-- Books 
909 ## -
-- 12093 (Issued)      Accn No.Item StatusAdd IdLocationItem Category12093IssuedC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 16/04/2003   658.827 KAP  12093 Book

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