Advertising Principles and practice
Wells, William
Advertising Principles and practice William Wells, John Burnett, Sandra Moriarty - 4th ed. - New Jersey A Simon & Schuster Company (Prentice Hall) 1998 - xxi, : 731p.
Includes bibliographical references and Index
659.1 WEL
Advertising Principles and practice William Wells, John Burnett, Sandra Moriarty - 4th ed. - New Jersey A Simon & Schuster Company (Prentice Hall) 1998 - xxi, : 731p.
Includes bibliographical references and Index
659.1 WEL