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Business marketing strategy - cases, concepts and applications

Rangan, V. Kasturi

Business marketing strategy - cases, concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty - Chicago Irwin 1995 - xiv, : 850p. : 24cm.

Includes index

Dewey Class. No.: 658.802 RAN

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