The Startup launchbook: a practical guide for launching customer-centric ventures
Batra, Ajay
The Startup launchbook: a practical guide for launching customer-centric ventures - New Delhi: Wiley India Pvt. Ltd.; c2020. - xxxvi, 355p.
Includes references.
The Startup Launchbook is a practical guide for entrepreneurs who wish to design, launch, and grow successful startups. Based on the author's work with hundreds of startups, this book has curated success lessons in an actionable 5-stage framework. Use the book's Startup Maturity Model to develop an entrepreneurial mindset that helps convert an idea into a great startup. Leverage the book's practices to build fundamentally sound, investable, and customer-centric ventures. This book is a powerful tool in the hands of founders, incubators, and mentors.
9789388991124
Startup
Marketing
Branding
Enterpreneurship
Corporate Ventures
658.11 BAT
The Startup launchbook: a practical guide for launching customer-centric ventures - New Delhi: Wiley India Pvt. Ltd.; c2020. - xxxvi, 355p.
Includes references.
The Startup Launchbook is a practical guide for entrepreneurs who wish to design, launch, and grow successful startups. Based on the author's work with hundreds of startups, this book has curated success lessons in an actionable 5-stage framework. Use the book's Startup Maturity Model to develop an entrepreneurial mindset that helps convert an idea into a great startup. Leverage the book's practices to build fundamentally sound, investable, and customer-centric ventures. This book is a powerful tool in the hands of founders, incubators, and mentors.
9789388991124
Startup
Marketing
Branding
Enterpreneurship
Corporate Ventures
658.11 BAT