Economics of strategy

Besanko, David

Economics of strategy - 7th ed. - New Delhi: Wiley India Pvt. Ltd. c2025. - xxvii, 611p.

Includes bibliographical references and index.

Economics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era.

9789354644078


Strategic planning-Economic aspects.
Managerial economics.

658.4012 BES

Williamson Magor Library | International Management Institute New Delhi