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Valuing customer engagement strategies to measure and maximize profitability

Kumar, V.

Valuing customer engagement strategies to measure and maximize profitability - Switzerland Palgrave Macmillan 2024 - xxviii, 280 p.

Includes bibliographical references and index

Subjects--Uniform Titles:
Customer engagement; Brands and customers; Brand preferences; Consumer satisfaction

Dewey Class. No.: 658.8343 KUM

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