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Data storytelling in marketing how to tell persuasive stories through data

Florence, Caroline

Data storytelling in marketing how to tell persuasive stories through data - London Kogan Page 2024 - xxiv, 269 p.

Includes bibliographical references and index.

ISBN: 9781398615038

Subjects--Uniform Titles:
Marketing-Data processing.; Customer relations-Management-Data processing.; Quantitative research.

Dewey Class. No.: 658.8340285 FLO

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