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Marketing concepts and strategies

Pride, William M.

Marketing concepts and strategies William M. Pride & O.C. Ferrell - 8th ed. - USA Houghton Mifflin Company 1993 - xxvii, 817 +VP

Includes index

ISBN: 9780395629659

Subjects--Uniform Titles:
Marketing; Marketing Strategy

Dewey Class. No.: 658.8 PRI

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