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Essentials of services marketing

Essentials of services marketing Jochen Wirtz...[et al.] - 3rd ed. - Noida Pearson India Education Services Pvt Ltd 2019 - xxxii, 675 p.

Includes bibliographical references and index

ISBN: 9789353435417

Subjects--Uniform Titles:
Service industries-Marketing

Dewey Class. No.: 658.8 ESS

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