Hospitality Marketing principles and practice
Gursoy, Dogan
Hospitality Marketing principles and practice Dogan Gursoy, David Bowie and Francis Buttle - 4th ed. - Oxon Routledge 2023 - xvi, 402 p.
Includes bibliographical references and index.
9781032030265
Hospitality industry-Marketing.; Hotels-Marketing.
647.940688 GUR
Hospitality Marketing principles and practice Dogan Gursoy, David Bowie and Francis Buttle - 4th ed. - Oxon Routledge 2023 - xvi, 402 p.
Includes bibliographical references and index.
9781032030265
Hospitality industry-Marketing.; Hotels-Marketing.
647.940688 GUR