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Managing luxury brands a complete guide to contemporary luxury brand strategies

Managing luxury brands a complete guide to contemporary luxury brand strategies edited by Eleonora Cattaneo - New Delhi Kogan Page India Pvt Ltd 2023 - xiv, 339 p.

Includes bibliographical references and index.

ISBN: 9781398606401

Subjects--Uniform Titles:
Luxury goods industry-Management; Brand name products-Management

Dewey Class. No.: 658.8 MAN

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