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International marketing

Kotabe, Masaaki

International marketing by Masaaki Kotabe, Kristiaan Helsen and Prateek Maheshwari - 8th ed. - New Delhi Wiley India Pvt Ltd 2021 - xxxii, 721p

Includes bibliographical references and index

ISBN: 9789354243370

Subjects--Uniform Titles:
International marketing-Asia pacific

Dewey Class. No.: 658.848 KOT

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