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Strategic sport marketing

Strategic sport marketing by Adam Karg ..... [et al] - 5th ed. - New York Routledge 2022 - ix, 307p

Includes bibliographical references and index

ISBN: 9781760878801

Subjects--Uniform Titles:
Sports -- Marketing; Sports sponsorship; Sports -- Economic aspects

Dewey Class. No.: 796.0698 STR

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