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Consumer behaviour applications in marketing

Consumer behaviour applications in marketing Robert East...[et al.] - 4th ed. - New Delhi Sage Publications India Pvt Ltd 2022 - xiv, 357 p.

Includes bibliographical references and index

ISBN: 9781529730838

Subjects--Uniform Titles:
Consumer behavior; Consumer behavior-Psychological aspects; Consumer behavior-Social aspects; Marketing

Dewey Class. No.: 658.8342 CON

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