The strategy and tactics of pricing a guide to growing more profitably

Nagle, Thomas T.

The strategy and tactics of pricing a guide to growing more profitably Thomas T Nagle and Reed K. Holden - 3rd ed.   - New Jeresey Prentice Hall 2002 - xxi, 398p 

Includes bibliographical references and index 

9780130262486 


Pricing; Marketing-Decision making 

658.816 NAG 

Williamson Magor Library | International Management Institute New Delhi