The howard-sheth theory of buyer behavior

Sheth, Jagdish N.

The howard-sheth theory of buyer behavior - 50th Anniversary Edition ed.   - New Delhi Wiley India Pvt Ltd 2020 - lxiii, 464p. 

Includes bibliographical references and index 

9788126555024 

658.834 SHE 

Williamson Magor Library | International Management Institute New Delhi