Financial services marketing an international guide to principles and practice

Ennew, Christine

Financial services marketing an international guide to principles and practice Christine Ennew, Nigel Waite and Ro?isi?n Waite. - 3 Edition. ed.   - xx, 591 pages 

Includes bibliographical references and index. 

9781138684522 


Financial services industry - Marketing. 

332.10688 ENN 

Williamson Magor Library | International Management Institute New Delhi