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Marketing analytics A practical guide to improving consumer insights using data techniques

Grigsby, Mike

Marketing analytics A practical guide to improving consumer insights using data techniques - 2nd ed. - London Kogan Page 2018 - xiv, 217p

Includes bibliographical references and index

ISBN: 9780749482169

Subjects--Uniform Titles:
Marketing research; Marketing

Dewey Class. No.: 658.83 GRI

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