Essentials of marketing research a hands-on orientation

Malhotra, Naresh K

Essentials of marketing research a hands-on orientation Naresh K. Malhotra - Global edition ed.   - Noida, (UP) Pearson India Education Services Pvt Ltd 2016 - 432p 

Includes bibliographical references and index 

9789332571198 

658.83 MAL 

Williamson Magor Library | International Management Institute New Delhi