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Marketing 4.0 moving from traditional to digital

Kotler, Philip

Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - New Delhi Wiley India pvt Ltd 2017 - xix, 184p

Includes bibliographical references and index

ISBN: 9788126566938

Dewey Class. No.: 658.8 KOT

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