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Dictionary of marketing & advertising

Rosenberg, Jerry M.

Dictionary of marketing & advertising - New York John Wiley & Sons Inc 1995 - xii, 371p

Includes bibliographical references

ISBN: 9780471025023

Subjects--Uniform Titles:
Marketing-Dictionaries; Advertising-Dictionaries

Dewey Class. No.: 658.8003 ROS(Ref.)

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